About Georgina Barnes

HOW I GOT HERE

I spent years working inside established lingerie and swimwear businesses, building products, solving problems and learning how every part of the development process connects.
Eventually, I wanted to use that experience more directly. Lingerie Fit Lab was created to give brands access to specialist support when they need it, without adding unnecessary complexity.
EXPLORE SERVICES
Georgina Barnes, Founder of Lingerie Fit Lab

EXPERIENCE AT A GLANCE

20+ YEARS

IN LINGERIE & SWIMWEAR product development

A-K CUPS

extensive fitting across the entire size range

7 years

pattern making experience

UK & AUSTRALIA

TECHNICAL & MANUFACTURING EXPERIENCE

university collabs

researching sports bra design & performance

FIT IS WHERE I'M STRONGEST
20 years of fitting lingerie and swimwear across A-K cups has taught me to see the difference between something that simply fits and genuinely performs.
Pattern making experience means I can identify why something isn't working, not just point out that it isn't.
I LIKE SOLVING THE HARD STUFF
I work best when there's a problem to untangle.
I take the tijme to understand what's really happening, then work collaboratively with your team to turn technical complexity into clear, practical next steps.
QUALITY HAS A COMMERCIAL IMPACT
Better product gets worn more, returned less and gives customers a reason to come back.
That's also where sustainability becomes practical; creating product people value enough to keep wearing rather than replace.
I've always been interested in what makes a product really work, not just how it looks.

EXPERIENCE IS USEFUL.
KNOWING HOW TO APPLY IT IS WHAT MATTERS.

I bring over 20 years of lingerie and swimwear expertise to the table, but every brand, product and challenge is different.
My role is to understand what you're trying to achieve, work out what's getting in the way and help you make better decisions about what happens next.
Update cookies preferences