About GEORGINA BARNES
I’ve spent nearly two decades helping brands get their product right. For a long time I worked behind the scenes, building collections, fixing fit issues and improving the way things get made. Eventually, I knew it was time to do things differently. I wanted to offer support in a more direct and meaningful way.
I’ve always been drawn to how good design works. Not just how it looks, but how it fits on the body. How it’s made. How the whole process runs from start to finish. When those things are aligned, everything just works better. For the customer, for the team and for the planet.
Fit has always been my strength. I’ve worked across everyday, lounge, fashion and performance categories, and across a wide size range right up to a K cup. I care about comfort. I care about support. And I know how to get both right without compromising either. My pattern making background helps me spot the issues early and communicate clearly with factories to get the details sorted.
I like solving problems. Every brand is different, and so is every challenge. I take the time to understand what’s really going on before I step in. I work best when I’m collaborating with a team, helping make sense of complex projects and keeping things moving forward.
Sustainability is a big part of why I started this business. I want to help brands make product that gets worn. Not tossed aside. When something fits well and feels good, it doesn’t sit in a drawer. It gets used, repaired, loved, and replaced. That’s what builds customer loyalty. That’s what grows a brand.
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